Jack Daniel's motto was "Everyday we make it, we'll make it the best we can". For him, that meant filtering his whiskey drop by drop through a three-meter-thick layer of charcoal from the sugar maple.
Seven generations later, the whiskey is still filtered the same way Jack did back then.
The reason: Filtering gives it a distinctive mildness that has come to be expected from Jack Daniel's. Charcoal mellowing makes Jack Daniel's what it is: not a bourbon, but a Tennessee whiskey.
This process refines the full flavor of the whiskey, even before it is fully aged in barrels, of Jack Daniel's own manufacture.
A laborious process that requires special attention and makes the production of the whiskey a little more expensive. However, any other process would not have met with Jack's approval.
In this Limited Edition, Jack Daniels shows itself in a completely different way. Working with designer Paula Scher, a whole new design was created. She has designed some of the most famous covers. This design celebrates 155 years of good music.
(automated translation)
Tasting notes:
Jack Daniel's, the iconic brand with cult status, has been produced in America's oldest registered distillery since 1866. Jack Daniel's is enjoyed neat, on the rocks or in a mix.
Drop by drop, the brandy seeps through a meter-thick layer of charcoal, which makes its taste unmistakably round, mild and characteristic. (automated translation)
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